Post by account_disabled on Mar 9, 2024 22:39:28 GMT -6
The process that guides the user to conversion is often tortuous and complicated. Especially if we talk about the B2B (business to business) sector, the sales cycle is very long, the problems are more complex, the figures involved are greater and the relationship that can be established is often decisive for the final success. Speaking instead of B2C (business to consumer) users, before becoming customers, ensure the quality of the product to be purchased by searching for information and feedback online, as well as comparing prices, delivery and payment methods. According to research conducted by Forbes, 82 % of customers carry out online research before making a purchase .
As SingleGrain states, a brand can stand aside and wait for requests or simplify Germany Phone Number the work of customer research. And, on that note, video content is a great way to streamline purchasing processes and close sales . The real question is not whether or not to include a video in your marketing strategy, but rather identifying how, when and which videos to use to achieve your objectives. Here's what we'll cover in this article: How to produce effective videos: 6 steps to follow 9 Tips to Optimize Your Videos Why does video help you increase sales? Video strategy and increase in sales with Adv Media Lab Digital sales transformation How to produce effective videos: 6 steps to follow The typical journey that a potential customer faces is divided into 3 phases : awareness, consideration and decision. First of all there is the perception of the need to be satisfied.
Then there is the search for products or services capable of satisfying these needs and, finally, after having checked all the options, there is the final choice. The objective of each of the three phases described above can be pursued through video content . There are 6 steps to follow to produce and insert relevant videos into your sales strategy. 1. Set your goal Without knowing which results to monitor, it is impossible to quantify and qualify the outcome of a video and, more generally, of a strategy. There are a number of goals you can achieve by using video in your sales process , including: Increase your click-through rate Receive more calls Reduce deal closing time Communicate an existing product benefit Introducing yourself to a contact for the first time Improve brand perception 2. Choose contacts Deciding who will receive your personalized video will depend entirely on the objective you chose in the first step.
As SingleGrain states, a brand can stand aside and wait for requests or simplify Germany Phone Number the work of customer research. And, on that note, video content is a great way to streamline purchasing processes and close sales . The real question is not whether or not to include a video in your marketing strategy, but rather identifying how, when and which videos to use to achieve your objectives. Here's what we'll cover in this article: How to produce effective videos: 6 steps to follow 9 Tips to Optimize Your Videos Why does video help you increase sales? Video strategy and increase in sales with Adv Media Lab Digital sales transformation How to produce effective videos: 6 steps to follow The typical journey that a potential customer faces is divided into 3 phases : awareness, consideration and decision. First of all there is the perception of the need to be satisfied.
Then there is the search for products or services capable of satisfying these needs and, finally, after having checked all the options, there is the final choice. The objective of each of the three phases described above can be pursued through video content . There are 6 steps to follow to produce and insert relevant videos into your sales strategy. 1. Set your goal Without knowing which results to monitor, it is impossible to quantify and qualify the outcome of a video and, more generally, of a strategy. There are a number of goals you can achieve by using video in your sales process , including: Increase your click-through rate Receive more calls Reduce deal closing time Communicate an existing product benefit Introducing yourself to a contact for the first time Improve brand perception 2. Choose contacts Deciding who will receive your personalized video will depend entirely on the objective you chose in the first step.