Post by lizaseo11 on Nov 9, 2024 21:19:49 GMT -6
Meta tags are elements of structured metadata about a web page. There are dozens of HTML meta tags - some of them are unknown to most users, some are irrelevant to search engines. You can see the full list on the Wikipedia page , but we will move on to the two most important meta tags - Title and Description.
What does Title/Description look like on a page?
A regular user who comes from a search will not see these meta tags on the page. The page title and description are compiled to be displayed in the search engine snippet, and in this case the Title and Description look like this:
Qq1
You can also view these elements directly in the page code, and they look like this:
Qq2
To quickly find the necessary meta tags on a page, you should right-click on the page, select “View page source” and use Ctrl+F to find the necessary HTML meta tag.
Why do we need Title and Description?
The main purpose of these meta tags is to create a title and description of the page for display in search engines. Depending on how you fill in the meta tags, the display of information for users and, accordingly, the clickability of the web page in the search, as well as the relevance of its display to user requests, depend on how you fill in the meta tags.
Basic requirements for filling meta tags
Next, we will look at how exactly meta tags should be filled in and what rules should be followed when composing them in order to get the greatest number of clicks and growth in web page positions.
How to write a Title correctly?
When composing a title (heading), you should follow the following rules:
Length: The optimal length is 65-70 characters.
Keywords: The main keyword must be present.
Modifier keys: modifiers are required.
Additional keywords (LSI) - presence is mandatory.
Relevance: The title should be relevant to the content of the page.
Usefulness: The title should be informative and useful for users.
These are the main 4 requirements that you should pay attention to when composing a page title.
What does this look like in practice?
In practice, your title should be composed according to the following formula:
[primary key] + [secondary key (LSI)] + [modifier]
Qq3
Pay attention to the screenshot:
The main keywords shopify website design are highlighted in red - “best hosting” and its word forms.
Modifiers are highlighted in purple - “rating 2019”, “TOP”, “April 2019”, “Top 10”, etc. Modifiers are words that increase the attractiveness of the title for users and improve the clickability of the page in the search results.
Auxiliary keywords or keywords by which the page should also be ranked are highlighted in green - “paid hosting”, “hosting Ukraine”, etc.
Your page titles should be composed in a similar manner.
How to write a Description correctly?
Since Description (page description) is not a ranking factor for search engines, and the order of keyword placement will not affect your rankings, the main goal is to create an informative description that will provide extended information about the context of the web page.
Rules for composing a Description:
Length: 200-240 characters. The recommended page description length has changed several times - in 2014, 2016, 2017, and we recommend sticking to this volume today.
Keywords: Contextual placement of keywords is allowed.
Informative and useful: as with the title, these points are mandatory to follow.
What does this look like in practice?
In practice, the description should consist of 2-3 short sentences that give a brief description of the page for which they are composed. Let us pay attention once again: the description should be composed taking into account its maximum attractiveness to the user - this is its main goal.
How NOT to fill in Title and Description meta tags?
So, we've covered the basic rules for composing meta tags. What should NOT be done when filling them out?
Include unreadable, “machine-readable” forms of keywords. Use keys in the most readable form. “Buy aquarium fish Moscow” is an example of what a title should not be (or what it could have been in 2005).
Allow spam. Again, a sample of titles from 2005: Aquarium fish | Buy fish in Moscow | Aquarium fish Moscow. It's 2019 now, so this is unacceptable for both users and search engines.
Write irrelevant descriptions and titles. This way you make things worse for your site - you mislead users and search engines, which will negatively affect the page's ranking in the search results.
Copy from other pages, copy meta tags from competitors.
Conclusion
In conclusion, a small recommendation: pay attention to how competitors in the top 10 for a query fill in the Title and Description meta tags. It is this kind of meta data that search engines and users “like” - you can use their examples to create your own, maximally improved meta.
What does Title/Description look like on a page?
A regular user who comes from a search will not see these meta tags on the page. The page title and description are compiled to be displayed in the search engine snippet, and in this case the Title and Description look like this:
Qq1
You can also view these elements directly in the page code, and they look like this:
Qq2
To quickly find the necessary meta tags on a page, you should right-click on the page, select “View page source” and use Ctrl+F to find the necessary HTML meta tag.
Why do we need Title and Description?
The main purpose of these meta tags is to create a title and description of the page for display in search engines. Depending on how you fill in the meta tags, the display of information for users and, accordingly, the clickability of the web page in the search, as well as the relevance of its display to user requests, depend on how you fill in the meta tags.
Basic requirements for filling meta tags
Next, we will look at how exactly meta tags should be filled in and what rules should be followed when composing them in order to get the greatest number of clicks and growth in web page positions.
How to write a Title correctly?
When composing a title (heading), you should follow the following rules:
Length: The optimal length is 65-70 characters.
Keywords: The main keyword must be present.
Modifier keys: modifiers are required.
Additional keywords (LSI) - presence is mandatory.
Relevance: The title should be relevant to the content of the page.
Usefulness: The title should be informative and useful for users.
These are the main 4 requirements that you should pay attention to when composing a page title.
What does this look like in practice?
In practice, your title should be composed according to the following formula:
[primary key] + [secondary key (LSI)] + [modifier]
Qq3
Pay attention to the screenshot:
The main keywords shopify website design are highlighted in red - “best hosting” and its word forms.
Modifiers are highlighted in purple - “rating 2019”, “TOP”, “April 2019”, “Top 10”, etc. Modifiers are words that increase the attractiveness of the title for users and improve the clickability of the page in the search results.
Auxiliary keywords or keywords by which the page should also be ranked are highlighted in green - “paid hosting”, “hosting Ukraine”, etc.
Your page titles should be composed in a similar manner.
How to write a Description correctly?
Since Description (page description) is not a ranking factor for search engines, and the order of keyword placement will not affect your rankings, the main goal is to create an informative description that will provide extended information about the context of the web page.
Rules for composing a Description:
Length: 200-240 characters. The recommended page description length has changed several times - in 2014, 2016, 2017, and we recommend sticking to this volume today.
Keywords: Contextual placement of keywords is allowed.
Informative and useful: as with the title, these points are mandatory to follow.
What does this look like in practice?
In practice, the description should consist of 2-3 short sentences that give a brief description of the page for which they are composed. Let us pay attention once again: the description should be composed taking into account its maximum attractiveness to the user - this is its main goal.
How NOT to fill in Title and Description meta tags?
So, we've covered the basic rules for composing meta tags. What should NOT be done when filling them out?
Include unreadable, “machine-readable” forms of keywords. Use keys in the most readable form. “Buy aquarium fish Moscow” is an example of what a title should not be (or what it could have been in 2005).
Allow spam. Again, a sample of titles from 2005: Aquarium fish | Buy fish in Moscow | Aquarium fish Moscow. It's 2019 now, so this is unacceptable for both users and search engines.
Write irrelevant descriptions and titles. This way you make things worse for your site - you mislead users and search engines, which will negatively affect the page's ranking in the search results.
Copy from other pages, copy meta tags from competitors.
Conclusion
In conclusion, a small recommendation: pay attention to how competitors in the top 10 for a query fill in the Title and Description meta tags. It is this kind of meta data that search engines and users “like” - you can use their examples to create your own, maximally improved meta.