Post by Cultures You on Oct 21, 2023 3:50:39 GMT -6
Google itself explains the update as a way to better understand language and thus improve search results. The update is already being rolled out in the United States and will soon come to the Netherlands. In short, BERT is about understanding the contextual relationships between words and better understanding natural language . Here 's the thing: SEO copywriters used to deliberately make crooked sentences like “We sell sports shoes red” in order to get rid of the keyword 'sport shoes red.
With BERT, Google understands that a sentence like “We sell sports shoes in the color red.” or “ We sell red sneakers” matches just as well with this keyword. Also read: Google's new nofollow rules: what they mean for SEO You can read photo editor more about the technology behind BERT in this article from Towards Data Science or in the paper that Google wrote about it itself . 2. Google remains the market leader Google has been the search engine leader for over a decade and there is no indication that this will change in the coming year.
SEO trends 2020: Statcounter search engine market share worldwide. Source: Stat counter In the Netherlands, Google is still at a lonely height with a market share of 95.37%. It seems to have even gained a larger share in the past year than in previous years. SEO trends 2020: search engine market share Netherlands. Source: Stat counter Despite the emergence and growth of new search engines such as DuckDuckGo, it does not seem worthwhile to optimize for search engines other than Google for now.
With BERT, Google understands that a sentence like “We sell sports shoes in the color red.” or “ We sell red sneakers” matches just as well with this keyword. Also read: Google's new nofollow rules: what they mean for SEO You can read photo editor more about the technology behind BERT in this article from Towards Data Science or in the paper that Google wrote about it itself . 2. Google remains the market leader Google has been the search engine leader for over a decade and there is no indication that this will change in the coming year.
SEO trends 2020: Statcounter search engine market share worldwide. Source: Stat counter In the Netherlands, Google is still at a lonely height with a market share of 95.37%. It seems to have even gained a larger share in the past year than in previous years. SEO trends 2020: search engine market share Netherlands. Source: Stat counter Despite the emergence and growth of new search engines such as DuckDuckGo, it does not seem worthwhile to optimize for search engines other than Google for now.