Post by account_disabled on Dec 3, 2023 22:18:10 GMT -6
Create content for its own sake or create it so that it lasts over time? I really like this last alternative, and you? Can we really produce almost eternal content? Yes, in my opinion, and today I want to talk about the three criteria to adopt to communicate better with readers . The reusability criterion Do you know how many times I go to search for content that I have read in the various blogs that I follow? Why? Simple: they are like school or university texts, like reference manuals. Well, perhaps this is the right definition of good content : considering it as a small manual just a click away .
The reader must be able to use our content more than once : obviously not all content is reusable. Let's take a tutorial on a program as an example: when an updated version of that program Phone Number Data comes out, the tutorial may no longer be valid. As do many articles on SEO, which changes often. But think about how powerful content could be if every reader found it useful and usable for years and years. Isn't this a feature that our content marketing strategy should have ? Reusable content brings you forever: it's content marketing that gives you eternity. CLICK TO TWEET How to make content reusable We are all familiar with evergreen content , the purpose of which is to always be valid.
But what exactly does it mean to create evergreen content ? No, I don't want to refer to the usual articles on the 10 things to do before you die, the 100 books you absolutely must read, the best recipe for a mushroom pizza, etc. Content like this is tiring for me - even though I enjoy writing it every now and then. I hardly find anything interesting or unmissable there. Evergreen content is content that truly stands the test of time . It is content that we can update on our blog and thus offer the public new reflections and new ideas. As? I have identified 3 methods.
The reader must be able to use our content more than once : obviously not all content is reusable. Let's take a tutorial on a program as an example: when an updated version of that program Phone Number Data comes out, the tutorial may no longer be valid. As do many articles on SEO, which changes often. But think about how powerful content could be if every reader found it useful and usable for years and years. Isn't this a feature that our content marketing strategy should have ? Reusable content brings you forever: it's content marketing that gives you eternity. CLICK TO TWEET How to make content reusable We are all familiar with evergreen content , the purpose of which is to always be valid.
But what exactly does it mean to create evergreen content ? No, I don't want to refer to the usual articles on the 10 things to do before you die, the 100 books you absolutely must read, the best recipe for a mushroom pizza, etc. Content like this is tiring for me - even though I enjoy writing it every now and then. I hardly find anything interesting or unmissable there. Evergreen content is content that truly stands the test of time . It is content that we can update on our blog and thus offer the public new reflections and new ideas. As? I have identified 3 methods.